Bank Nurtures Asian Roots
BY MATTHIAS RIEKE. OCTOBER 10, 2011 The Wall Street Journal.
By focusing on select customers, East West Bancorp is showing it can grow at a time when many banks are struggling to find a firm footing.
East West, based in Pasadena, Calif., pays close attention to Asia. It seeks Chinese-American clients and attracts U.S. companies that do business in China. It also finances Chinese companies' expansion in the U.S. through trade finance and commercial loans.
East West has "been smart enough to link to demographics in their ancestral homeland," said William Michael Cunningham, the owner of Creative Investment Research Inc., an advisory firm in Washington with a focus on minority ...