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LeVar Burton and Crowdfunding

We note with interest the recent Kickstarter campaign by LeVar Burton for Reading Rainbow. According to one news report, "Reading Rainbow, the PBS children’s program hosted by LeVar Burton that debuted in 1983 and went off the air in 2006,upset many with its departure. But Burton, who also executive produced the program, has managed to keep the project alive in some form or another in the time since. He launched the show as an app in 2012. And now his new venture is to take Reading Rainbow’s large digital library of books and videos to classrooms nationwide for free. But to do so Burton needs capital. So the Star Trek actor turned to Kickstarter to raise money. He launched his campaign last Wednesday to raise $1 million to launch his PBS children’s series online. Although Burton had allotted 35 days to raise the money, within 24 hours he had reached his goal."

Bravo! Why was this campaign so successful?  See: http://crowdfundingnow.blogspot.com/2014/06/levar-burton-shows-how…